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Our Team

Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals, and understand your tolerance for risk. Long-term relationships that encourage open and honest communication have been the cornerstone of our foundation of success.

How Do You Feel About Your Financial Plan?


Cash Flow

Cash Flow

The foundation of every successful financial plan is positive cash flow. Simply put, having more money coming in than going out allows you to save, invest, and work toward your future goals. Do you have a sound budget in place, or are you experiencing lifestyle creep? We help our clients create intentional spending plans so they can confidently fund what matters most.

Investment Planning

Investment Planning

The right investment strategy is one that aligns with your goals, time horizon, and tolerance for risk. We encourage clients to think of their assets in three distinct buckets:

  • Short-Term: Protected assets for immediate needs and emergencies
  • Medium-Term: Investments designed for moderate growth and upcoming goals
  • Long-Term: Growth-oriented investments focused on maximizing future returns

Your cash flow needs, goals, and timeline will determine the appropriate investment structure and strategy.

Risk Management

Risk Management

A sound financial plan must account for the unexpected. Proper insurance coverage can help protect your family, income, assets, and legacy from life's uncertainties. Do you have the right coverage in place? We help clients evaluate their risks and identify potential gaps in protection.

Tax Strategy

Tax Strategy

It's not just about what you make—it's about what you keep. Tax-efficient planning can significantly impact your long-term financial success.

Consider the following:

  • How will you manage large Required Minimum Distributions (RMDs) beginning at age 73 or 75?
  • Do you have proper tax diversification among taxable, tax-deferred, and tax-free accounts?
  • Do you have a strategy to offset gains from real estate sales or the sale of a business?
  • Are you maximizing charitable giving opportunities in a tax-efficient manner?

Thoughtful tax planning can help preserve more of your wealth for your family and future goals.

Retirement Planning

Retirement Planning

Do you have a strategy to ensure your money lasts throughout retirement while funding the life you've envisioned? Retirement planning involves much more than accumulating assets.

Questions such as:

  • Which accounts should I withdraw from first?
  • When is the best time to claim Social Security?
  • How can I minimize taxes during retirement?

These are some of the most important decisions retirees face—and you are not alone in asking them.

Estate Planning

Estate Planning

A well-designed estate plan helps ensure your assets are transferred according to your wishes while minimizing unnecessary costs and complexities for your loved ones.

Key considerations include:

  • Will your estate avoid probate?
  • Do you have the appropriate legal documents in place?
  • Would a trust benefit your family?
  • Have you clearly communicated how you want your assets distributed?
  • What legacy do you want to leave behind?

An effective estate plan can help protect your family, preserve your wealth, and provide peace of mind.

Branson Terrell, CFP®

Financial Advisor

(434) 386-5023

bterrell@rwbaird.com

We help individuals and families in Central Virginia prepare for retirement by simplifying complex financial decisions and creating tax-efficient income strategies.We primarily work with individuals nearing retirement or already...
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John Peniche

Financial Advisor, Vice President

434-386-5011

jpeniche@rwbaird.com

I have been creating and managing wealth for my clients for almost 30 years and I am honored by the trust and confidence they have placed in me over that period. I see my role as similar to that of Joseph in the Bible who was entrusted...
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Pres Terrell

Financial Advisor, Vice President

434-386-5012

pterrell@rwbaird.com

At Robert W. Baird & Co. we are proud of our shared values of honesty, integrity, and putting client’s interest first. Our team offers a variety of Investment Management Platforms employing Asset Allocation centered on individual goals...
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